joe2.9 | Outdoors and adventure

UGC content creator specializing in outdoor and performance activities: alpine skiing, hiking, mountain biking and crossfit. I create authentic, action-based content that reflects the real-life use of products in the field.

With a background in marketing and an MBA, I combine creativity and strategic thinking to help brands generate relevant, engaging and results-oriented content. I’ve had the opportunity to work with several brands, particularly in the outdoor world, which gives me a good understanding of positioning, image and performance issues.

My approach is based on authenticity, brand consistency and the creation of content that inspires trust and performance, both online and in the field.