The Canadian fashion and beauty scene is thriving. From Montreal’s stylish streets to Toronto’s cosmopolitan energy and Vancouver’s creativity, a new generation of creators is redefining what it means to be influential in 2025. Forget perfect poses and excessive filters—these talents focus on authenticity, diversity, and a style that truly represents them.
Whether you’re a brand looking for the perfect partner or simply curious about who’s setting the trends from coast to coast, this ranking is for you. Here are the 10 creators making waves this year.
1. Spencer Barbosa – The Queen of Authenticit
Spencer Barbosa
Location: Ontario
Main Platform: TikTok & Instagram
Why we love her: Spencer is the founder of Klassy Network, a clothing brand, and documents her daily life with a focus on fashion, makeup, and her personal life. Her unfiltered approach and accessible style make her a reference for Gen Z seeking relatable content.
Our take: Spencer is the friend who gives you the best fashion advice while staying 100% herself. Her brand collaborations are always natural, never forced.
2. Max Gourgues – Montreal’s Star Colorist
Max Gourgues
Location: Montreal
Main Platform: Instagram
Why we love him: Max has established himself in the hair world with his salon founded in 2019, which has become a reference for celebrities and influencers. A Redken ambassador and educator, he shares his expertise through training sessions, events, and viral hair transformations.
Our take: His hair transformations are simply spectacular. Max proves that beauty is also about art and inclusivity.
3. Emily Demian – Toronto’s Aesthetic
Emily Demian
Location: Toronto
Main Platform: Instagram
Why we love her: Emily is a creator specializing in beauty and hair care, with over 310K followers. Her polished content and expert advice make her a high-end beauty reference.
Our take: Emily masters the art of clean and aspirational content without ever losing authenticity.
4. Francesca Farago – From Reality TV to Beauty Empire
Francesca Farago
Location: Vancouver
Main Platform: Instagram
Why we love her: Italian-Canadian entrepreneur and reality TV star, Francesca owns Farago The Label, a sustainable swimwear brand. She also advocates for animal rights and shares her skincare and makeup routines.
Our take: Francesca combines glamour, ethical commitment, and entrepreneurship. A winning combination in 2025.
5. Mahnoor – Montreal’s Lifestyle Influencer
Mahnoor
Location: Montreal
Main Platform: Instagram
Why we love her: With 267K followers, Mahnoor is a macro beauty and lifestyle influencer based in Montreal. Her content blends daily looks, beauty discoveries, and Montreal vibes.
Our take: Mahnoor embodies Montreal chic with a modern touch. Her engagement is solid and her aesthetic hits the mark every time.
6. Dani Cole – The K-Beauty Skincare Expert
Dani Cole
Location: Canada
Main Platform: TikTok & Instagram
Why we love her: Dani Cole is a skincare and beauty enthusiast who shares tips and routines focused on achieving glowing skin.
Our take: Dani is THE reference for K-beauty in Canada. She demystifies 10-step Korean routines and makes skincare accessible without sacrificing effectiveness.
7. Samantha Ravndahl – The Makeup Expert
Samantha Ravndahl
Location: Canada
Main Platform: Instagram & YouTube
Why we love her: Professional makeup artist with 2.2 million followers, Samantha is known for her honest product reviews.
Our take: Samantha doesn't mince words. Her tutorials are clear, her recommendations are precise, and her expertise is undisputable.
8. Jahan Tea – Montreal’s Cool Girl
Jahan Tea
Location: Montreal
Main Platform: TikTok & YouTube
Why we love her: Jahan is an influencer and content creator with a large following. Her content features a mix of fashion, lifestyle, and humor, along with collaborations with various brands.
Our take: Jahan perfectly captures the Montreal spirit: stylish, funny, and always on trend.
9. Sarah-Jade Bleau (SJ) – The TikTok Beauty Entrepreneur
Sarah-Jade Bleau
Location: Quebec
Main Platform: TikTok
Why we love her: Canadian TikTok star with over 3 million followers, SJ posts fashion content and promotes her fashion and beauty brand, Champagnemami. She's also a L'Oréal Paris partner.
Our take: SJ proves you can be both creator AND entrepreneur. Her Champagnemami empire inspires an entire generation.
10. Darcei Giles – The K-Beauty Activist
Darcei Giles
Location: Canada
Main Platform: TikTok & Instagram
Why we love her: Darcei gained fame through her Korean beauty tutorials and product reviews. She's a brand ambassador for TirTir, a role she earned after her critique of their limited shade range pushed the brand to expand their offering from 9 to 40 shades.
Our take: Darcei doesn't just create content—she changes the industry. Her activism for inclusivity has real impact.
Why These Influencers Are Thriving in 2025
What sets these creators apart is their ability to stay true in an often superficial world. Fashion, lifestyle, and beauty niches perform particularly well in Canada, with average engagement rates of 3.2% on Instagram, higher than the global average.
Brands have understood: working with these talents means betting on authenticity, diversity, and a real connection with the Canadian audience. Whether for a national campaign or local activation, these influencers know how to create content that resonates.
Are You a Fashion or Beauty Influencer?
Think you deserve a spot in the 2026 ranking? Join Vision Influencer and connect with Canada’s most innovative brands. Our platform connects creators and companies for authentic and impactful collaborations.
For brands: Discover these talents and many more on Vision Influencer. Find the perfect creator for your next campaign, with complete transparency and no hidden fees.
Final word: Canadian beauty and fashion are no longer limited to a few familiar faces. It’s a rich, diverse, and constantly evolving ecosystem. These 10 creators are living proof. Follow them, get inspired by them, and most importantly, collaborate with them.
